design & art direction
HERE YOU WILL FIND
A COLLECTION OF MY PAST WORK
I am currently employed full-time as a designer and art director for T.J.Maxx, specializing on their e-commerce website, digital assets, and social media. I also work on T.J.Maxx's The Runway, high-end and couture designer merchandise, which has its own individual branding in the print and digital space. In this role, I conceptualize ideas and assemble inspirational mood boards,
and build shot lists according to business needs, design & execute sets, and style merchandise as needed. Post shoot, I select
final images & work with digital technicians and retouchers to ensure images are ready for final usage. Being both a designer
and art director affords me the advantage of being able to mockup layouts and end usages to ensure the best possible work, whether it be on the website's homepage, banners, or social media units (Pinterest, Instagram stories, Facebook, etc.).
"For spring's Runway launch, we led with bold hues to support merchandise buys & incorporated the brand's signature purple
with seasonal florals. We also executed video for paid social media placements leading up the the opening event."
For this year's holiday campaign, we